Luxury Maison expands its footprint in West Africa with new Neo² interior concept boutique in the nation’s financial capital

Montblanc, the leading global Maison for luxury business lifestyle, has opened its first standalone boutique in Nigeria, together with longstanding partner Polo Luxury. Located in The Palms Shopping Mall, Lekki, Lagos – Nigeria’s premier lifestyle and shopping destination, the boutique offers an immersive retail experience with dedicated areas for watches, writing instruments, leather goods, accessories and Montblanc’s growing range of technology devices.

The luxury Maison adds a new dimension to the mall’s luxury offering with its Neo² design concept by French designer and interiors architect Noé Duchaufour-Lawrance. Currently being rolled out globally, the design articulates the Maison’s long-standing passion for craftsmanship and presents a pure and uncluttered aesthetic, mixing black, white and wood for a contemporary retail environment that engages and inspires.

Home to a wide selection of Montblanc’s core writing instruments, the boutique also showcases a variety of sought-after collections. These include the latest Montblanc Meisterstück Around the World in 80 Days collection that pays homage to the great literary adventure by French author Jules Verne, and brings to life the fantastical story of world circumnavigation through elegant design elements inspired by the themes of the classic adventure.

The section of the new boutique dedicated to the exceptional quality leather goods crafted by Montblanc, includes a variety of iconic collections and travel accessories designed to meet an urban explorer’s every need with their sleek, modern designs and refined functionality. Watch enthusiasts will relish the extensive range of high complication timepieces, including the Montblanc 1858, and for those bridging timepieces and tech, the latest edition of Montblanc’s elegant smartwatch Summit Lite is also available in the boutique’s growing section of classy tech products.

The new boutique also includes a collector’s corner showcasing a number of sought-after collector pieces that will be generating interest across the continent, and an immersive ink bar experience offering customers the chance to test the full spectrum of Montblanc writing instruments, nibs and inks.

“We are delighted to be opening our first standalone boutique in Nigeria, and to be doing so with our longstanding partner in this key African city. We have been pioneers in luxury on the continent, having introduced Montblanc here almost 30 years ago, and we have full confidence in our long-term future here,” said Alain Dos Santos, Regional Managing Director of Montblanc Africa.

Jennifer Obayuwana, Polo Luxury, said: “Polo has enjoyed a long partnership with Montblanc for the past three decades, and we are proud to celebrate what is a significant milestone with the opening of this boutique. This is a point in history for Polo and Montblanc in Lagos, one of the fastest-growing cities in the world, and one that is home to a growing population of ambitious, sophisticated men and women who appreciate the craftsmanship, design and assured status that the Maison offers. Together with our knowledgeable, passionate and personable team, we can be sure of delivering the best possible experience for our customers, and look forward to welcoming them to their new Montblanc home.”

The Nigeria boutique adds to the Maison’s growing presence across Africa, which include standalone boutiques in Cote d’Ivoire, South Africa and Morocco.

The new Montblanc boutique is located on the Ground Level, The Palms Shopping Mall, Lekki, Lagos

For more information please visit: Montblanc.com

About Montblanc

Synonymous with excellence in craftsmanship and design, Montblanc has been pushing the boundaries of innovation ever since the Maison first revolutionized the culture of writing in 1906. Ingenuity and imagination continue to be driving forces for the Maison today as it advances its expression of fine craftsmanship across product categories: writing instruments, watches, leather goods, new technologies and accessories. Reflecting upon its ongoing mission to create fine lifetime companions born from bold ideas and expertly crafted through the skills of the Maison’s artisans, the iconic Montblanc Emblem has become the ultimate seal of performance, quality and an expression of sophisticated style. As part of its on-going commitment to elevating and support those who strive to leave their mark, Montblanc continues to assert its encouragement of education programs around the world and initiatives that inspire people to express their full potential.

Information for Press:
All Information and images are available to download on the Montblanc Press Lounge: https://press.montblanc.com/

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About Noé Duchaufour-Lawrance

French-born designer of both spaces and objects, Noé Duchaufour-Lawrance creates environments that are not distinguished in any way by a use, a form, a material or an aesthetic. He considers each project like an organic form that grows with its user. A place where the curve and the straight line, sensuality and rigour interact in a confrontation conducive to creating meaning and able to awaken all the senses, in the style of a natural element which can also defy human order and disorder. Duchaufour Lawrance often compares his approach to niwa, the little garden found at the heart of a traditional Japanese house. Like an organic pulse within a discipline dedicated above all to respond to the demands of the industry, market or client. Thus, he does not limit himself in the projects that he develops, designing objects for inspired lines for design manufacturers such as Bernhardt Design, Ceccotti Collezioni, Ligne Roset, Pleyel, Tachini and Zanotta, composing harmonious living areas including Air France lounges Ciel de Paris, Senderens, Megu at The Alpina Gstaad, La Transhumance chalet) as well as defining the image of a product or a showcase for a famous brand from Paco Rabanne and Perrier Jouët to Baccarat and Swarovski. Inhabited by a legacy for art nouveau, Noé Duchaufour Lawrance refers to the universal character of nature to impose forms that make sense.

About Polo Luxury

Polo Luxury is the leading luxury goods company in Nigeria. Founded in 1987, its reason for being is the dedication to a world of beauty and a way of life that celebrates excellence and puts a premium on fine craftsmanship.

The company is the Nigerian partner of some of the most distinguished luxury brands in the world and has become a reference point in West Africa as a purveyor of high-end Swiss watches, writing instruments and accessories.

Polo’s strength as a company lies in its unwavering commitment to impeccable customer service, integrity, high ethical standards, and attention to detail in all its doings. This is evidenced by the solid partnerships Polo has built with the leading luxury brands across the world over more than 30 years.